Why wear your REALTOR® pin? Because three out of four consumers would choose to work with a REALTOR® rather than an agent who is not a member.* Simply wearing your pin lets everyone know that you’re a REALTOR®, a member of the National Association of REALTORS®. It makes a first impression that shows potential clients how knowledgeable and valuable you are to their real estate transaction. Proudly wear the pin and always place the REALTOR® logo on your materials. It’s a small thing, but it can make a big difference.
To be a REALTOR®, you invest a lot in yourself by spending your time learning and living by the particulars of the NAR Code of Ethics.
Put yourself in the shoes of your potential homebuyers and sellers and consider how they can tell whether or not you're a REALTOR®.
View a quick video on the importance of protecting our trademark and correct usage.